Lesson Concept Store
Art Direction / Branding
Lessons Concept Store supplies Australia and the rest of the world with exclusive high end street wear brands. They have an online based store as well as a location in Perth Australia. The design challenge consisted in finding a balance between the urban and high-end nature of the business. Through the use of a refined organic-hand logo and a minimal black and white color palette, we were able to capture the essence of the brand.