Art Direction / Branding
The ANote2Self meditation journals were created with self-care, healing and emotional evolution in mind. Author, Alex Elle, wanted to give journalers an outlet where they could not only feel safe but be open and honest with their healing process, on paper. #ANote2Self came to fruition in 2013 during the writing of the author's first book, "Words from a Wanderer." The hashtag made its debut to promote positive self-affirmations and to encourage others, writers or not, to take part in being kind to themselves. Years later, this movement has attracted thousands of people worldwide.
We designed the journals with simplicity in mind and with the goal of having the users feel inspired to fill the pages. We also synched the journals with the moon phases and created illustrations for all 28 days of the moon cycle.